Cietā uzlīmju papīra tehnoloģija un iepakošanas stratēģija no dizaina perspektīvas

Hard sticker paper Technology and Packaging Strategy from a Design Perspective                               

With the rapid development of sticker Hard Sticker Paper technology today, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the stick Hard Sticker Paper, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the Hard Sticker Paper. However, well-known daily chemical brands such as "Head Shoulders" and "Rejoice" still use traditional self-adhesive Hard Sticker Papers, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and Hard Sticker Papering works.

Pirmkārt, ir labi jāizmanto laba cieto uzlīmju papīra tehnoloģija.

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of Hard Sticker Paper technology:

1. Consumer concern: Consumers' focused trust is reminded by Hard Sticker Paper brand information, cleanliness is reflected by Hard Sticker Paper quality, and fragrance is reflected by Hard Sticker Paper color.

2. Šķirnes iedalījums: papīra kastes izstrādājumus parasti var iedalīt sīkāk atbilstoši pūļa leņķim, funkcijai, ērtībai un tā tālāk. Ja tas ir izstrādājums no kokvilnas apģērba bērniem, Hard Sticker Paper tehnoloģijas pielietojumā un dizainā pēc iespējas var izmantot matētus materiālus un maigus toņus, lai atspoguļotu drošības un kvalitātes sajūtu.

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding Hard Sticker Paper material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

Ikdienā lieli{0}}zīmolu ikdienas ķīmiskie produkti jau var labi apgūt iepriekš minētos trīs grādus un lieliski apvienot cietā uzlīmju papīra dizainu un tehnoloģiju. Tomēr daudzu lielas ietilpības garšvielu-iepakojumā tās sākotnēji tika novietotas kā augstas kvalitātes-produkti. Tomēr, tā kā cietā uzlīmju papīra dizains pilnībā neņēma vērā šķirņu iedalījumu un patērētāju intereses no zīmola un produkta līmeņa, un tika izmantota tikai uzlabota cietā uzlīmju papīra tehnoloģija, lai sasniegtu patērētāju atzīto augsto kvalitāti, rezultāts bija sevis-uzvarošs. , neaprakstāms.

Otrkārt, izcilam iepakojumam un radošumam jābūt stratēģiskai domāšanai.

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging", and believed that excellent packaging must have assets, that is, starting from the core value of the brand, expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full effect 7 excellent" series products, around the "7 full effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

Naglām un āmuriem ir jābūt abiem. Cieto uzlīmju papīra veidošanas tehnoloģijai un iepakošanas radošumam ir pilnībā jāizprot tirgus, pamatojoties uz zīmola ilgstošu attīstību, lai panāktu lielu spēku!

Treškārt, augstā Hard Sticker Paper tehnoloģijas un zīmola stratēģijas dizaina koncepcijas integrācijas pakāpe var radīt unikālu zīmola iepakojumu, un ir iespējams kļūt par pirmo numuru patērētāju apziņā un ieņemt vairāk tirgus daļu.

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of seal oil capsule products, fit the marketing concept of "healthy" in the market, and created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the Hard Sticker Paper design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.

https://www.minongpackaging.com/adhesive-uzlīme/hard-uzlīme-paper.html